Procter & Gamble Romania establishes its new headquarters in YUNITY Park
PRESS RELEASE
Genesis Property, one of the leading office building owners in Romania and the developer of the premium office project YUNITY Park, announces the signing of a long-term lease agreement with Procter & Gamble Romania. The multinational company will relocate its Romanian headquarters to a space of approximately 7,000 sqm, located in Building E of the YUNITY Park business campus. This decade-long collaboration marks the beginning of a lasting partnership, built on mutual trust and a shared commitment to strengthening sustainable projects together.
YUNITY Park is one of the most modern and sustainable office campuses in Romania, designed to meet people’s real needs and support the future way of working. With generous green areas, a spectacular urban forest, relaxation zones, and state-of-the-art infrastructure, the campus defines a distinctive and unique ecosystem within the local real estate market.
Liviu Tudor, President & Founder of Genesis Property
“In recent years, we have consistently invested in transforming YUNITY Park into an ecosystem where people can find balance between their professional and personal lives. The fact that a company of Procter & Gamble’s caliber is establishing its headquarters here confirms the relevance of this vision and reinforces our belief that workplaces should be built around people. Our relationship, founded on trust and a forward-looking mindset, will shape the next decade of YUNITY Park”, said Liviu Tudor, President and Founder, Genesis Property.
Elena Panait, Head of Leasing & ComYunitY, Genesis Property
„We are honored to build this relationship with Procter & Gamble, a global leader recognized for its people-centered and innovation-driven culture. For us, this step reflects the trust that major organizations place in YUNITY Park as a modern, sustainable, and inspiring environment. It is yet another proof that YUNITY Park is a place where teams can find energy, inspiration, and a true sense of belonging to a vibrant community”, said Elena Panait, Head of Leasing & ComYunitY, Genesis Property.
Through this collaboration, Genesis Property reaffirms its role as a strategic partner for leading multinational companies, strengthening YUNITY Park’s position as a landmark business hub in Romania and in the Central and Eastern European region.
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About Genesis Property
Genesis Property is one of the leading developers and operators of Class A office buildings in Romania, with over 20 years of experience in the real estate market. The company owns and manages two of Bucharest’s largest business campuses - YUNITY Park and West Gate Business District - totaling over 150,000 sqm of GLA and hosting companies such as HP Inc., Hewlett Packard Enterprise, Accenture, Ericsson, Garanti BBVA, Infineon, Luxoft, Yokogawa, Siemens, and Alpha Bank, where more than 15,000 employees work. Genesis Property is also the developer of West Gate Studios, the first and largest private student campus in Romania.
With a forward-looking vision and a strong commitment to sustainability, Genesis Property strengthens its position through its “Hospitality for Global Talent” philosophy, creating spaces that support the balance between professional and personal life and place people at the center of the work experience.